Social media is a great tool for promoting your events. One easy way to enhance the effectiveness of your Facebook posts is to get to know who your followers are – and then design your posts with them in mind. Here’s a couple of tips for doing just that.

‍Insights tab
‍Check out the ‘Insights’ tab at the top of your Facebook page. You’ll find a whole heap of useful info in here about your followers.

Let’s take a look at the ‘People’ and ‘Posts’ options.

‍People
‍Here’s where you’ll find demographic info about your followers, like:

  • Their location
  • Their gender
  • Their age

‍Posts

  • See how your previous posts have performed
  • And, find out what time of day your followers are on Facebook

That’s just a start of what you can find out using the Insights tab!

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‍How you can tailor your posts to suit your followers

  • What language should you use? Colloquial/shortened words (if it’s a younger audience), or is it more appropriate to write in each word in full (more formal)
  • Time your posts to go live on Facebook when your followers tend to be on there. The ‘Schedule’ option under the ‘Post’ button is great for this.
  • Don’t be afraid to experiment – perhaps weekends might be the best performing time for your posts? (While many people tend to be online in the evenings, this can mean you’ll have a whole heap of other content to compete with in their Newsfeeds.)
  • Do you need to invest in paid or ‘boosted’ posts to guarantee you’ll reach a specific portion of your followers? (The reach of your unpaid posts is determined by Facebook, so you won’t necessarily get to everyone unfortunately!)

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How iTICKET can help
‍If you’d like to really power-up your social media promotions, we have a whole heap of great (and cost-effective) options to help you.

They include our Facebook advertising service (Social Marketing), competitions and promotional posts from as little as $50 + GST. Just contact Courtney France (our Marketing & Communications Manager) to learn more.